Ferrari is experiencing a significant leadership change as its marketing director leaves the company. This departure follows the difficult launch of Ferrari's first electric vehicle, which did not meet expectations.
The individual who has shaped Ferrari's image for over a decade is stepping down, prompting the company to seek new leadership to navigate its future in the electric vehicle market.
An ex-manager from BMW has been appointed to take over the marketing role, with the aim of stabilizing the brand during this transitional period.